When it comes to successfully running a restaurant, it takes a lot more than just an excellent menu and great service. One of the key components to making a restaurant successful is by branding it, but many restaurateurs often overlook this important concept.
A restaurant’s brand is what gives it its unique personality. And although branding often entails choosing a specific logo, font, colours, graphics, and website, it also involves the chairs and tables that patrons sit on and dine at.
Sure, branding is associated with various marketing platforms and tactics, which is important for fostering a strong emotional connection with guests and the restaurant and helps set an establishment apart from others. But no matter what type and size of restaurant you’re furnishing, branding principles work in the same way.
Branding helps restaurants establish loyalty with customers and keeps them coming back for more. When customers get familiar with a brand and trust it, they’re more likely to provide repeat business. And that’s exactly what restaurant owners want.
So, how can the furniture you choose to outfit a restaurant with help with the process of branding?
While businesses that take branding seriously focus on things such as concept, mission statement, logo, and marketing materials, restaurants can use merchandise such as their furniture to brand their business. You see it every day: branded T-shirts, towels, pens, and drink bottles are always used to brand a business, with or without consumers even being made aware of it.
Restaurants can do the same thing with their furniture. Even though a restaurant’s chairs are functional in that they provide a place for customers to sit while they’re enjoying their meals, they can also be used to speak about a restaurant’s brand, ambiance, feeling, and mission. In fact, chairs are directly involved in restaurant branding and should be taken full advantage of.
When choosing and outfitting a restaurant with chairs, it’s essential to team up with manufacturers, suppliers, and designers who can help you choose the right pieces for an interior. They can also help you establish an environment that is unrivaled and not seen anywhere else. It’s this uniqueness that will help establish and strengthen a restaurant’s brand and therefore help solidify a true following of loyal customers.
At Unichairs, we have a wide array of different pieces in our expansive showroom for you to choose from. We can fully customize these pieces to help make the restaurant interior that you’re designing truly unique.
We’re also proud to offer our decadent Artiste collection, which features pieces that are perfect for high-end restaurants that place a focus on luxury and elegance in addition to comfort. We highly recommend this particular line and encourage you to view each stunning piece in person at our easily accessed Vaughan showroom.